Wrap Rage!

[Simon Wildash]

Interesting to see retailers demand improved performance from packaging to avoid so called 'wrap rage' amongst consumers. Shows the challenge for some styles of packaging but also the demand for functionality and the opportunity for packaging to deliver ease of opening as a real benefit to consumers.

Retail giant joins Amazon to promote ‘frustration-free’ packs

http://www.packagingnews.co.uk/news/retail-giant-joins-amazon-to-pr...