Design for Circularity by Chris Forecast, Creative Director at We Are Path

[Ian Morris]

Design for Circularity by Chris Forecast, Creative Director at We Are Path on Wednesday, 30 November 2022 from 13.00 - 14.00 GMT

Download the presentation here

View the recording here

Chris presents his ideas on ‘Design for Circularity’ and the desire to minimise the impact of materials at ‘end of life’ from a consumer and brand perspective. He describes how their innovation process can create engaging consumer experiences, underpinned with sustainability improvements, and how if we build inspiring and relevant stories that engage the consumers imagination, then we can have a truly positive impact on a brands sustainability.

Chris is an award winning design consultant with over 30 years experience, working with international blue chip brands, through to start up challengers.

Encompassing NPD, product and packaging, shopper marketing and activation, and with a skill base ranging from consumer focussed creative thinking, right through to full production implementation.